Oxford’s students could have raised almost £100,000 for the British Heart Foundation after donating unwanted goods as they moved out for the summer.
The Moving Out Campaign saw red donation bins installed throughout the city by Oxford City Council, Oxford Brookes University and the University of Oxford.
Students used the bins to donate 7,042 bags of unwanted clothes, shoes, electrical items, books, DVDs, CDs and other items.
The British Heart Foundation will now sell these items in their charity shops, which could raise as much as £99,288 for the charity.
The Moving Out Campaign has been running in Oxford since 2012, when just 1,932 bags were donated.
The British Heart Foundation has pioneered research into coronary heart disease, which is the UK’s single biggest killer, to transform the lives of people living with heart and circulatory conditions.
Councillor John Tanner, Board Member for Climate Change and Cleaner, Greener Oxford, said: “The Moving Out Campaign shows how much money can be raised by donating items rather than just throwing them away for incineration.
“It is great to see the city and both our universities come together for two important causes: helping the British Heart Foundation and increasing recycling.”
Julie Paffett, BHF regional stock generator, said: “We’ve been delighted with the response from students across Universities in Oxford and their overwhelming support. Each BHF shop needs to receive 400 bags of unwanted items a week and thanks to generous donations from the students and staff we have been able to help our shops in Oxford.
“Coronary heart disease is the UK’s single biggest killer, shattering the lives of too many children, parents and grandparents – you can still join the fight for every heartbeat by having a clear out and donating your unwanted items to your local BHF shop.”