Y.O.U underwear
Empowering people through ethical pay
Y.O.U Underwear has paid the Oxford Living Wage since opening. To them, it’s not just a policy, but a core value. As a B Corp and Social Enterprise, the ethical underwear brand knows how important fair pay is.
“This was a decision that always made sense to me - from the very first person I employed to the small but growing team we have now. Y.O.U Underwear was built to empower through underwear and that applies to our staff as well.”
Everyone at Y.O.U Underwear, including Sarah, earns the Oxford Living Wage, with pay rising as soon as new rates are announced. Transparency and equality are central to the company, and fair pay is seen as a key part of that.
“We know that paying the Oxford Living Wage makes our staff feel valued and contributes to strengthening team morale. Through paying the Oxford Living Wage we have been able to attract good staff in a competitive job market meaning it benefits our business and leads to better growth.”
While the costs are higher, the benefits are clear: stronger morale, better retention, and a team that feels valued. Staff have shared how the Oxford Living Wage helps them cover essentials and save for bigger goals.
Sarah’s advice to other businesses?
“Do it! Committing to paying a living wage is a concrete demonstration that you stand by your business values and that you value the people working for you. You have the ability to contribute to a fairer world and your staff will thank you for it!”
