Aldens of Oxford
Aldens of Oxford has been serving Oxford for over 230 years. Starting in the Covered Market, the business has grown substantially, and they now have a purpose-built factory, supplying local schools, colleges and national restaurant chains.
They prioritise local produce where possible and are committed to sustainability, currently working towards B Corporation certification. They're also committed to their staff, making sure employees feel valued and respected.
Since adopting the Oxford Living Wage, Aldens has seen excellent staff retention and had no recruitment challenges during its growth phase. The average length of service is now over four years, and employees also share in a bonus pool linked to company profits.
Ashley Deakin, CFO Aldens said:
“Oxford is a lovely place to live with its history, culture and beauty but it is expensive. We want our employees to work hard but feel rewarded for their work and to be able to have a decent standard of living.”
They considered their business and the culture they wanted to create, and, for Aldens, paying the Oxford Living Wage reflected that culture. They pride themselves on their four key values: respect, enjoy, grow and serve.
Their advice for others?
“It does require a leap of faith that paying “more than you have to” will be of value but once taken you should see the benefit quite quickly - we certainly have.”

Find out more about how your business can become an Oxford Living Wage employer.