Gloucester Green Market is set to open on Fridays.
The trial, initially for a six-month period, will begin this Friday (5/4).
The Friday outdoor market will feature cuisine from more than 20 countries, served from brightly-coloured canopies facing into a central seating area.
All the food is prepared and cooked freshly on site and includes vegetarian, vegan and gluten-free options.
The market, which is operated by LSD Promotions on behalf of Oxford City Council, is currently open on Wednesdays, Thursdays and Saturdays.
Linda McGillicuddy, LSD Promotions’ Market Director, said: “The new market day has space to expand to a hundred stalls where you can expect to find an urban mix of stalls. This is a developing style of market that is leading the way in changing the face of market shopping and trading in general.
“Markets, like all forms of retail, are evolving and developing to meet the demand of new shopping trends. To attract first time traders to the industry we are working closely with associated groups to develop our trading offer and particularly to attract younger people who may not see markets as a viable option for them. This involves providing an affordable marketplace, mentoring and support, and allocating stalls in the area for new start-ups to test their ideas and creations, and develop their skills.
“The urban mix style is a broad representation of all walks of life, cultures, diversity, services, crafts, and products common to any particular town or city. In Oxford we intend to make stalls available to a wide circle of groups, artisans, producers, artists, crafters, networkers and existing city based businesses looking to promote what they do.
“The new Friday market is an exciting opportunity to support these aims and raise the profile and appeal of markets to shoppers and traders of the future.”
Councillor Mary Clarkson, Oxford City Council Executive Board Member for Culture and City Centre, said: “Oxford city centre, like many city centres across the country, is in a state of transition, but where demand currently exceeds supply is small units and market stalls. Traders, due to the rapidly changing nature of retail and the wider economy, are looking for flexibility.
“The Wednesday, Thursday and Saturday markets in Gloucester Green have proved very successful, and we are currently turning away new traders from the Covered Market because we are full. I am delighted that LSD Promotions is responding to help meet this demand, and I hope the bustle that the new market will bring on Fridays can help revitalise the surrounding shops in Gloucester Green.”