"Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay above market prices, Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their lot and have more control over their lives."
Oxford became a Fairtrade City on 5 March 2004.
The purpose of a Fairtrade City is to contribute to the Fairtrade Foundation's aim of tackling poverty by enabling disadvantaged producers from poor countries to receive a better deal, through encouraging support for the Fairtrade Mark.
To attain this status, the city has met the following five goals:
- Local Council passes a resolution supporting Fairtrade, and agrees to serve Fairtrade coffee and tea at its meetings and in its offices and canteens.
- A range of Fairtrade products are readily available in the area's shops, and served in local cafes and catering establishments.
- Fairtrade products are used by local businesses and community organisations.
- Attract media coverage and popular support for the campaign.
- A local Fairtrade steering group is convened to ensure continued commitment to its Fairtrade City status.
A full Fairtrade Town Goals and Action Guide is also available from the Fairtrade Foundation website.