Covered Market ice cream vendor featured in new series of videos celebrating traders

Published: Thursday, 8th November 2018

Graham Macdonald, founder of Oxford Covered Market’s popular iScream Gelaterie, is encouraging customers to come by and visit their little corner of Italy in the heart of historic Oxford.

The iScream Gelateria is an independent, family business founded on a love of ice-cream and chocolate, and has recently been featured in a series of videos created by Oxford City Council to highlight traders within the Covered Market.

Mr Macdonald said: “Three years ago funnily enough we opened on one of the hottest days of the year and it’s been just been bang right from the word go”.

It is iScream Gelateria’s dedication to its food that Mr Macdonald says keeps customers coming back: “key to our success is making it fresh every single day with the best quality milk I can buy. In the summer I can make up 10 different fruits, we also like to source the fruit locally; I pick a lot from hedgerows such as wild plum and strawberries”.

Further videos will feature the Covered Market’s new Greek street food restaurant, The Souvlaki Brothers, established florist, The Garden, and frame store, Covered Arts & Framing Services, highlighting the level of variety and personality on offer within the building.