Oxford City Council is installing £23,000 worth of new signs between Oxford and Blackbird Leys to offer improved route choice for cyclists.
The new signs are being installed from The Plain Roundabout to Templars Square Shopping Centre, and from there on to the Kassam Stadium and The Leys Pools and Leisure Centre.
The signs help direct cyclists along quieter roads in East Oxford and Cowley, as an alternative to the busy Iffley Road and Cowley Road.
The £23,000 investment follows £20,000 that was spent by the City Council relining five miles of cycle network in Oxford earlier this year.
Both investments are on top of the £340,000 Oxford Cycle City project, which the City Council has spent to improve Oxford’s cycle network since 2012.
The project included installing new cycle signage in Headington, cycle training for inexperienced riders and the removal of barriers along the cycle network.
On top of this, the City Council has invested £5,000 into Oxford’s bicycle hire scheme, known as OXONBIKE.
The project has seen 80 bikes – including 16 electric bikes – installed at 13 docking stations across the city, including the John Radcliffe and Churchill hospitals. The City Council will install a docking station at Redbridge Park and Ride later this summer.
Oxford City Council also recently launched a new £5,000 scheme to offer free cycle parking to the city’s businesses and community groups, to help encourage more people to cycle to work.
Oxford has the second highest rate of residents who cycle to work of any local authority area in England and Wales. In 2011, 17 per cent of Oxford residents cycled to work – up two percentage points from 15 per cent in 2001.
Councillor Alex Hollingsworth, Executive Board Member for Planning, said: “We know the importance of investing in the city’s cycle network, not just to improve air quality and congestion, but also to help people keep healthy. That is why we have invested almost £400,000 in the cycle network since 2012.
“Going forward, we know this investment needs to continue, which is one of the reasons why the City Council is working with neighbouring districts councils to reform local government in Oxfordshire and unlock government money to invest in the county’s infrastructure.
“These changes will see more powers devolved to the local level, giving the City Council control over transport and allowing us to do even more to tackle some of the challenges facing Oxford, including congestion and air pollution.”