Oxford is the seventh most visited city in the UK by international visitors and is the tourism gateway to the rest of Oxfordshire. It is estimated that Oxford welcomed nearly 7 million domestic and overseas visitors in 2014, who contributed to the local economy with a total trip expenditure of £597 million, and a total turnover of £782m.
Of the total number of overnight overseas trips in Oxfordshire, an estimated three-quarters (469,000) of those trips were in Oxford. Tourism spending supported 12.7% of the workforce, with over 13,000 jobs, an increase of 530 jobs from 2013.
Oxford is famed for its university heritage, and has numerous other attractions (many of which are linked to the university), including the Ashmolean Museum, Pitt Rivers Museum, University Museum of Natural History, University Botanic Gardens, Sheldonian Theatre, and Holywell Music Rooms. The new £500m Westgate Centre, opening in 2017 will attract 100 new retailers and create 3,400 jobs.Oxford is gateway to a wider county offering including attractions such as Henley‐on‐Thames – home to the Henley Festival, the UNESCO World Heritage listed Blenheim Palace, and Bicester Village. Experience Oxfordshire – the visitor promotion and destination management organisation for the city and county can provide a wealth of services and additional insight for the Visitor Economy Sector